When communicating to an audience, facts alone are rarely enough. If you want to move an audience, change behavior, influence attitudes, or drive action you need to create context. And that is where framing comes in.

Framing is the creation of context. Framing is a neuro-linguistic phenomenon in which words and images trigger worldviews that determine how we view or understand any new information that follows. In other words, frames color our outlook and decision-making. Therefore, understanding how frame effectively can help us communicate more powerfully and move our audiences more effectively.

In this webinar, you will learn about the science of framing, the importance of effectively framing, how to reframe effectively, and how to use framing to move people to action.

How This Video Course Will Help You:

• You will understand the way to create context that drives meaning.
• You will learn the dangers of mis-framing or of allowing others to frame your issue.
• You will learn how to reframe.
• You will think differently about how prepare your communication.

Who This Course is For: Everyone.