Effective crisis response is a competitive advantage; ineffective crisis response causes a competitive disadvantage and can even put an enterprise’s existence into jeopardy. Effective crisis response creates a powerful competitive advantage because it protects and builds many elements of competitive position – from stock price, to employee morale and productivity, to customer demand, to regulatory scrutiny, and ultimately to strategic focus. Ineffective crisis response, however, can put your competitive position at risk.

Therefore, leaders need to learn how to protect the very things that matter most when stakes are high, and reputation and operations are on the line. This introductory course will help you understand the interconnectedness of the many elements of competitive advantage, and how to protect and strengthen those elements when responding to a crisis.

How This Course Will Help You:

• You will understand the drivers of competitive position that are at risk in a crisis.
• You will understand why certain best practices work, even when they are scary.
• You will recognize the key patterns that point to likely declines in competitive position.
• You will avoid the self-inflicted harm that typically leads to competitive disadvantage.
• You will make smart choices early to protect competitive position, regardless of the severity of the crisis.

Who This Course is For:

Leaders of enterprises; leaders in risk management, business continuity and disaster recovery, general counsel, internal or external communicators, members of crisis teams, public relations professionals, others hoping to be able to give good advice or manage through a crisis.

*All classes are listed in Eastern Standard Time (New York, U.S.).