“Why did they do that?” you may ask after an interaction with a reporter. But we can let you in on a little secret that explains how reporters operate and how you can get the story you desire.

Too often, people speak with a reporter, are happy with the exchange at that moment, and then are confused and frustrated by the story that appears. The truth is, there is an art and a science to navigating media interviews effectively. But if you learn how to engage with reporters effectively, you will not only ensure you get the quote you desire, but also be able to shape the story that appears.
In this webinar, we will help you understand what reporters are looking for when writing a story. Specifically, you will understand what reporters find interesting and learn a strategy to help you plan for your interaction based on these insights.

How This Course Will Help You:

• You will understand how reporters operate.
• You will learn the 5 Cs of News: what reporters find interesting.
• You will learn a strategy for how to effectively engage with reporters to more likely get the story you desire.

Who This Webinar is For:

Leaders, communication professionals, spokespeople, emerging spokespeople, anyone who needs to become better or learn how to engage effectively with reporters.