“Why did they do that?”

Too often, people speak with a reporter, are happy with the exchange at that moment, and then are confused and frustrated by the story that appears. The truth is, there is an art and a science to navigating media interviews effectively. But if you learn how to engage with reporters effectively, you will not only ensure you get the quote you desire, but also be able to shape the story that appears.

In this webinar, we will help you understand what reporters are looking for when writing a story. Specifically, you will learn about what reporters find interesting and a strategy to help you plan for your interaction to get the story you desire.

In this Course You Will Learn:

• How reporters operate.
• The 5 Cs of News: what reporters find interesting.
• A strategy to effectively engage with reporters to get the story you desire.

Who This Webinar is For: Leaders, communication professionals, spokespeople, emerging spokespeople, anyone who needs to become better or learn how to engage effectively with reporters.

*All classes are listed in Eastern Standard Time (New York, U.S.).