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Communicating in a Crisis

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Leaders often ask the question in a crisis, “What should we say?” We know, however, that this is the wrong question to ask if the goal is to maintain the trust and confidence of those who matter. The right question is, “What would reasonable people responsibly expect an organization to do when faced with this?”

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When crises occur, the trust and confidence of those who matter most to your organization is on the line. Your ability to maintain or restore the trust and confidence of your stakeholders is essential to getting through a crisis well. 

When a crisis strikes, often times leaders first thought is about “What do we want to say about this?” We know, however, that this is the wrong question to ask if maintaining trust and confidence is the goal. Instead, there is a different set of questions that need to be asked to determine when and how to communicate during a crisis. 

We help people understand the mindset required to communicate effectively during the crisis. And we provide tools for leaders and teams to determine when and how to communicate in ways that maintain trust and confidence during a crisis. 

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How This Module Will Help You

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• You will learn some of the fundamental principles of crisis communication.
• You will understand the mindset required to communicate effectively during a crisis.
• You will be given tools to help you determine when and how to communicate.

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