New York, NY (May 22nd, 2017) – On Thursday, May 18, 2017, the Logos Institute for Crisis Management & Executive Leadership presented the inaugural Rising Leader Award to Carolina Perez Sanz.

The Rising Leader Award honors new professionals, recent graduates, and students for their extraordinary leadership potential and demonstration of excellence in their work that offers meaningful contributions to the strategic communication profession.

“I’m very proud of this accomplishment,” said Sanz, “I thank Logos for giving me this honor. And I thank Fred; my capstone would have not turned this good without his help.”

Sanz is a recent graduate from the M.S. program in public relations and corporate communication at New York University, where she wrote her final capstone, advised by Logos Institute president Helio Fred Garcia, on how women in male-dominated professions can become leaders and inspire trust more effectively.

Sanz also completed a PhD in applied linguistics at Instituto Universitario de Investigación Ortega y Gasset in Spain. For her PhD, she did extensive research into how female broadcasters use their voices when performing on the air. She is also a certified speech therapist, and writes her own blog, Power at Speech, on how voice and speech influence the perception of public figures’ personalities. Carolina is currently an adjunct assistant professor at the Borough of Manhattan Community College, where she teaches public speaking.

New York, NY (Jan. 4, 2017) – The book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia, is beginning its fifth year on the Professional Reading List of the Commandant of the United States Marine Corps.

The Commandant’s Professional Reading List was launched in 1989 by then-Commandant Gen. Alfred Gray. The List consists of more than 150 books divided into 19 groups; ten of the groups are rank-specific, nine are in categories such as Leadership, Strategic Thinking, Counterinsurgency, and Aviation. The Power of Communication is one of eight books in the Leadership category.

“I have had the honor of teaching and consulting with Marines and of getting to know them for more than 25 years. In that time, I’ve been impressed with their commitment to training, teaching, and learning,” said Garcia. “The commitment of those at the top to reading, thinking, and reflecting just enhances my view of Marines. I think that would be the case even if my book wasn’t on the list. But it’s an added honor, privilege, and delight for me to know that I can continue to influence Marines and their way of thinking at a distance.”

The books on the Commandant’s Professional Reading List were selected as most pertinent to critical thinking and professional development at each rank. At minimum, three books per year are required to fulfill annual reading criteria for all active duty and reserve Marines, officers and enlisted. The Professional Categories section presents recommended reading for exploration of selected topics.

The Power of Communication is about how leaders can inspire, persuade, and earn the confidence of stakeholders. The books is written primarily for civilian business leaders, but it adapts the leadership principles of the Marine Corps Doctrinal Publication No. 1, Warfighting, as a conceptual framework to help leaders become habitually strategic.

New York, NY (Dec. 23, 2016) – Logos Consulting Group president Helio Fred Garcia co-authored an analysis of one of South Korea’s biggest crises of 2016 in Korea’s leading business journal, Dong-A Business Review. The analysis was co-authored with Dr. Hoh Kim, founder, head coach, and facilitator at THE LAB h in Seoul, Korea.

The article examines the crises surrounding The Lotte Group, one of Korea’s leading industrial conglomerates. In October Lotte Group’s Chairman, Shin Dong-bin, was indicted on tax evasion, embezzlement, and other charges. His sister, Shin Young Ja, was arrested several months before for embezzlement and bribery. The article outlined a reputation management framework that other Korean conglomerates can employ when facing similar circumstances.

“It was a great learning opportunity to collaborate with Dr. Kim,” said Garcia. “I’m pleased to find out that regardless of cultural differences, the patterns of what works and what doesn’t in crisis response are universal.”

Dr. Kim, former head of Edelman’s Korea office, is a certified trainer in the Cialdini Method developed by Dr. Robert Cialdini, and a certified coach in the Marshall Goldsmith Certified Stakeholder Centered Coaching method.  Dr. Kim is the primary author of the Dong-A Business Review analysis.

You can download the complete original Korean language version of the analysis here.

The book Garcia co-authored with John Doorley, Reputation Management: The Key to Successful Public Relations and Corporate Communication, was translated into Korean and published as Reputation Management Strategy in Korea by Alma Press in 2016.

New York, NY (Dec. 14, 2016) – Logos Institute President Helio Fred Garcia was a keynote speaker at the U.S. Air Force Worldwide Public Affairs Conference in Washington, DC on December 6, 2016.

The conference, last held five years ago, is an opportunity for about 300 of the 5,500 U.S. Air Force public affairs officers to hear from commanders about priorities, learn and share best practices, and attend workshops on specific skills.

The four-day conference included presentations from a range of military and civilian speakers, including the commanding general of Air Force Public Affairs, Brigadier General Ed Thomas and the Secretary of the Air Force, the Honorable Deborah Lee James. 

“I’m honored to be one of the speakers,” Garcia said, “I hope the decision criteria Logos developed will guide leaders in the U.S. Air Force through crises and emerge with stakeholders’ trust.”

Garcia has been advising elements of the U.S. military for more than 25 years.  His primary military client is the U.S. Marine Corps, but over the years he has also worked with all branches of the U.S. armed forces through various joint commands.  He is also a contract teacher at the U.S. Defense Information School, in Fort Meade, Maryland, where, among other branches, he teaches Air Force Public Affairs officers.

New York, NY (Oct. 18, 2016) – The Korean language edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication has been published by Alma Books, a publisher based in Seoul, Republic of Korea. The Korean language book title is 명성 경영 전략. The book is co-authored by Logos Institute executive director Helio Fred Garcia and John Doorley.

Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. The co-authors’ work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise.  From Logos Consulting Group these include Anthony Ewing (Corporate Responsibility), Laurel Hart (Social Media), and Raleigh Mayer (sidebar on The Art of the Pitch). The investor relations chapter was jointly written by Helio Fred Garcia and Eugene L. Donati.

“It’s an honor to see the Korean language edition of Reputation Management is published,” said Garcia, “I’m glad that the book will be helpful to leaders and organizations in Korea.”

The English language editions of Reputation Management have been adopted by both graduate and undergraduate programs in dozens of universities around the world.  The book serves as the foundation of the curriculum in New York University’s MS in Public Relations and Corporate Communication.

In 2015 Helio Fred Garcia was one of four international crisis experts to speak in Seoul, Korea to government, corporate, and public health officials in the wake of several major crises that rocked Koreans’ confidence in their leaders. Cosunilbo, Korea’s largest newspaper, hosted the Chosun Issue Forum, Crisis Management in Post-MERS Korea. He was also profiled in ChosunBiz, a weekly business newspaper, on recent crises in Korea and around the world.

The Korean edition can be purchased here.

New York, NY (Sep. 23, 2016) – The Logos Institute for Crisis Management and Executive Leadership is launching a joint intensive crisis response seminar with Communication University of China in Beijing. This will be the first educational initiative jointly offered by, and jointly credentialed by, Logos Institute and a leading university.

Communication University of China is one of the top public universities in China. It is ranked No.1 in media education and ranked No.1 among language universities in China.

Garcia said, “It’s an honor to be in this joint effort. It will be such a great opportunity for Logos Institute to exchange insights around crisis response with a prestigious Chinese university.”

The seminar will be conducted in Beijing on February 22, 23, and 24, by Logos president Helio Fred Garcia, research fellow Iris Wenting Xue, and Dr. Steven Guanpeng Dong, Chair and Dean of Academy of Media and Public Affairs in Communication University of China. The three-day intensive seminar, Best Practices in Crisis Response, will be an opportunity for business, government, NGO, and other leaders in China to learn best practices from a global perspective, and to receive tools, techniques, and insights that can help them more effectively protect their institutions’ reputations and competitive position. All instruction and materials will be in both English and Chinese.

Students receive a Certificate of Completion jointly branded by Communication University of China and the Logos Institute for Crisis Management and Executive Leadership.

More information about the workshop can be found here.

New York, NY (April 18, 2016) – Logos Senior Fellow Anthony Ewing surveys corporate human rights reporting requirements worldwide in a chapter he contributed to Business and Human Rights: From Principles to Practice, an interdisciplinary textbook published this month by Routledge.

The number of companies worldwide subject to some form of human rights reporting is increasing as states mandate corporate reporting on non-financial issues. Ewing surveys current forms of mandatory reporting – financial, non-financial and human rights – that require companies to address their human rights policies, due diligence and impacts.

At this point, according to Ewing, the objective of most mandatory reporting is information disclosure: regulations address whether companies should report on their human rights policies, not necessarily how. Current reporting requirements do not prescribe or evaluate what companies are actually doing about human rights impacts connected to their operations. Future disclosure regulations, however, may be more narrowly tailored to prescribe human rights due diligence as well as what companies must do to act on what they learn.

Ewing concluded, “While mandatory human rights reporting has the potential to shape corporate behavior, is raising expectations of greater corporate transparency, and is beginning to produce information about corporate human rights policies and due diligence . . . legally mandated reporting to date is not yet aimed squarely at preventing the adverse human rights impacts of corporate activities.”

Ewing’s corporate responsibility practice at Logos helps companies to engage stakeholders, conduct due diligence, and implement policies and programs that effectively manage the risk of adverse human rights impacts. He has taught corporate responsibility at Columbia University since 2001 and is a member of the United Nations Global Compact Human Rights and Labour Working Group.

New York, NY (Sept. 29, 2015) – On September 26, 2015, Logos Fellow Kristin Johnson served as a panel moderator for Stupid Cancer’s 2015 OMG! Summit East, in New York City. The OMG! Summit, hosted on both the East and West coasts annually, is one of the most influential and impactful health conferences for the young adult cancer movement worldwide. The Summit is part of several programs hosted by Stupid Cancer, the largest US-based charity that comprehensively addresses young adult cancer.

“I’m excited to be part of a panel that discusses such an important topic,” Johnson noted, “We hope to bring awareness to the public about the significance of sharing one’s cancer experience online, especially among the young adults.”

The panel, “Be Your Best Digital Self,” addressed important considerations, impacts, and outcomes of sharing – or not sharing – one’s cancer experience online. Expert panelists included, Kenny Kane, Co-Founder & COO, Stupid Cancer, Thea Linscott, Board of Directors, Stupid Cancer, and Rachel Becker, LMSW, Senior Manager, Programs, Cancer and Careers.

The panel was well received and will be replicated at the 2015 OMG! Summit West, which is scheduled for Saturday, November 21, in Orange, California at the UC Irvine Medical Center. For details, visit

New York, NY (Sept. 24, 2015) – Logos Consulting Group and the Logos Institute for Crisis Management and Executive Leadership are proud to welcome Michelle Cioffoletti as a Research Analyst.

Cioffoletti has experience in both the government and nonprofit sectors. Prior to joining Logos, Michelle worked as a communications consultant at Religions For Peace, the world’s largest and most representative multi-religious coalition promoting a peaceful interfaith dialogue. Cioffoletti also interned at the Office of Public Affairs at the Department of Homeland Security, where she managed and updated the intranet and worked on drafting press releases for both internal and external press for the Department. Additionally, Cioffoletti also held internships at multiple New York State Supreme Courts, including the Bronx County and Westchester County higher court systems.

“I’ve worked with people in the firm before and dreamed of becoming part of it,” Cioffoletti said, “And now the dream came true! I’m proud to be part of the Logos family.”

Cioffoletti earned her B.A. in International Affairs at The George Washington University’s Elliott School of International Affairs, with a concentration in conflict resolution. Her final project focused on the changing political and cultural paradigms present in Turkey as a result of the Syrian refugee crisis. Cioffoletti has a keen interest in human rights, international law, and international security studies. During her time at GW, she was enrolled in the Hispanic and European Studies Programme at Universidad Pompeu Fabra in Barcelona, Spain.

Cioffoletti has a passion for exploring different cultures and for travel. Her favorite cities include New York, Istanbul, London and Tokyo.

New York, NY (July 1st, 2015) – Logos Consulting Group and Logos Institute for Crisis Management & Executive Leadership are excited to welcome Iris Wenting Xue as Research Associate and China Business Development Associate.

Prior to joining Logos full-time, Xue contributed to Logos part-time for several research projects, including the third edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication. She also conducted research and prepared analysis for clients from a range of industries, including consumer goods, nonprofit, financial services, fashion, and for Logos intellectual property. She published her original crisis model on the Logos blog. She has been a guest speaker and teaching assistant at New York University’s School of Professional Studies and a guest speaker in NYU Stern School of Business Executive MBA program.

“Fred has been a wonderful mentor and professor for me since I studied at NYU,” said Xue. “I’m so grateful for this opportunity to be part of Logos and to continue learning.”

Xue managed the Chinese Business Development Project for The Power of Communication this past March. She coordinated more than 20 seminars in Shanghai, Beijing, Nanjing and Tianjin for 15 top universities in China. She also provided simultaneous interpretation when needed during these seminars.

Her working experience includes, but is not limited to, a one-year internship in U.S. corporate at Prada, serving as a media buyer for Omnicom (Shanghai office), and a researcher and analyst role for a China Cross-Strait Research Development Center. Xue also worked as a journalist and freelancer for distinguished newspapers and weekly publications in China and in the U.S.

Xue earned her master’s degree in Public Relations and Corporate Communication from New York University. She earned her bachelor’s degree in Translation and Interpretation (English and German) from Shanghai International Studies University where she won scholarships each semester. She was one of the “Top Ten Campus Writers in Shanghai” in 2006.