“But technology improvements have created challenges as well. The proliferation of, and access to, communication tools like Twitter, YouTube, and Facebook, made even easier through mobile technology, means that the timeframe for getting information out to concerned publics is tighter than ever before. In addition, messages are likely to be shared more broadly and impacted more readily by third parties than was the case just five or ten short years ago.

Still, says Fred Garcia, “even in the old days people didn’t have as much time as they thought they did.” Garcia is the president of the crisis management firm, Logos, based in New York. He has worked with clients in dozens of countries on six continents and is the author of “The Power of Communication” which will be released by FT Press in May. Despite new technology, which represents both new opportunities and new challenges when communicating during crisis situations, Garcia stresses that the basic principles of effective communication remain the same. Others agree.”

Read the full article here.

The Boston Egotist Blog quoted Helio Fred Garcia in the article “Speak to the Heart, then to the Mind.”

Read the full excerpt here.

Donna Bear from the Canadian Management Centre quoted Helio Fred Garcia on the topic of succession in a time of crisis.

“Companies that are unprepared for a crisis can suffer a chain of events that have negative implications well beyond the initial event, suggests Helio Fred Garcia, executive director of the Logos Institute for Crisis Management & Executive Leadership, in a recent interview. Ineffective responses to an emergency can have an impact on employees, management, customers, investors, regulators and even competitors. Employees productivity and loyalty tend to decline during times of trauma, and managers often become distracted and unfocused. Customers and investors may shy away, affecting the bottom line. And regulators may involve themselves more closely during a crisis, adding to the disruption of business. In addition, competitors may try to capitalize on a company’s troubles by pursuing its most talented employees, its customers and its share of the market, warns Garcia (Garvey, 2006)”

To read the full article, click here.

FastCompany.com has a new post featuring The Power of Communication,which excerpts Chapter 9, “Audiences: Attention, Retention, and How Hearts and Minds Are Won.” The post underscores that visionary leaders like Steve Jobs—who’s on the cover of the latest Fast Company magazine issue—have always recognized: Understanding emotion is the key to human engagement.
Read the full FastCompany.com excerpt of The Power of Communication here.

Logos Institute for Crisis Management and Executive Leadership executive director Helio Fred Garcia was quoted in the Wall Street Journal’s December 31, 2011/January 1, 2012 issue on Verizon’s reversal on its plan to charge customers $2.00 for the privilege of paying their bills online or by phone. Link to online article.