The Power of Communication Chinese Edition Published

Logos Consulting Group is pleased to announce the publication of the Chinese Edition of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Logos President Helio Fred Garcia.

The book was published jointly by Pearson Education Asia Ltd in Hong Kong and Publishing House of Electronics Industry in Beijing under the title 沟通的力量.

PoC Chinese Cover


The English edition was published in May, 2012 by FT Press, an imprint of Pearson.

The book is based on the premise that communication has power, but as with any powerful tool, if it is not used effectively it can dissipate or can cause self-inflicted harm.  Harnessing the power of communication is a fundamental leadership discipline.

This book is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement.  About how they can build trust, inspire loyalty, and lead effectively.

The book does three things:

  1. It translates core leadership and strategy doctrine of the United States Marine Corps, as embodied in its Warfighting manual, into guidelines for effective leadership communication. These provide an important conceptual framework, and the individual concepts serve as guideposts along the journey the reader takes.  But they’re merely the starting point.
  2. It applies best practices in leadership communication drawn from the author’s 35 years of advising and coaching leaders, and from his 27 years of teaching management and communication in graduate programs at NYU and other universities around the world. This is the meat of the book—the big takeaway. It could easily exist without the Warfighting concepts, but the author has found that the combination is more powerful than either standing alone.
  3. It closes with the Nine Principles of Effective Leadership Communication, drawn from the earlier chapters of the book, that can serve as reference points for a leader’s own communication ability.

In the US the book has been very well received.  It has twice been named to the US Marine Corps Commandant’s Professional Reading List, for 2013 and 2014, as one of eight leadership titles.  It is required reading at a number of universities in the US, Switzerland, Peru, Chile, Israel, and other markets.

In late 2011 Garcia was named an International Distinguished Scholar by the leading Chinese university, Tsinghua University.  He taught graduate students and leaders from Chinese government ministries, the Party, and heads of state-owned enterprises.

With the Chinese publication of The Power of Communication, Garcia will return to China later this year on a book tour that will include lectures, university teaching, public appearances, and client consulting.