One of the joys of launching a book is that you never know who will read it and where.
The Power of Communication launched in May. The publisher, the FT Press imprint of Pearson, is global and the book got broad distribution. But because it was launched in the US in English, I focused most of my attention on the US and in countries where I’ve recently done teaching or have clients (China, Switzerland, Italy etc.).
So imagine my delight and surprise when in early August I received an e-mail from a graduate student in Chile who had been assigned to read the book.
So I did. I sent slides and illustrations, and recorded a video greeting. As it happens, and unbeknownst to Fernando and his team, I have a Chilean connection. Although born in Brazil and a native speaker of Portuguese, my grandfather was raised in Chile – in fact, my last name is Chilean – and my Spanish is passable.
Fernando, Christian, and Natalia presented to their class, and told me that the students were surprised to hear the video greeting in Spanish. They say they had a very good response and lots of interaction.
As part of their global MBA Fernando and his colleagues will be traveling the world this year, studying in the US, Britain, Australia. It’s a very small world. I look forward to connecting with them when they’re up north.
Tonight I’ll be heading to Lima, Peru, to speak next week at the International Public Relations Association (IPRA) annual meeting and concurrent Latin American Congress.
I’ll be speaking Wednesday, September 19 on The Power of Communication in a Crisis. I’ll blog and tweet (@garciahf) about that from there. I’m looking forward to spending time with a number of folks from the States whom I know directly or by reputation. But mostly I’m looking forward to spending time with folks from elsewhere, expanding the community of the book to a broader audience, even as my publisher begins the process of securing translations into other languages.
Stand by for updates from Lima.
(In Latin America, I go by my first name, Helio…)
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