Raleigh Mayer offers advice for business social media at CNBC.com, with a contribution from Kristin Johnson, also of Logos.

“Whether you are building a career or a company, if you’re not online, you don’t exist,” writes Mayer, a senior fellow at the Logos Institute for Crisis Management and Executive Leadership. The value of — and need for — social media visibility spans both the personal and the professional, according to Kristin Johnson, also of Logos, who says, “The idea that there are clear lines between personal and professional identity has always been a myth.” The piece, exclusive to CNBC, is available on CNBC.com and in PDF format.

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