On July 12, Logos Institute for Crisis Management and Executive Leadership executive director Helio Fred Garcia and Institute fellows Adam Tiouririne and Holly Helstrom led a one-day crisis communication boot camp in partnership with the National Investor Relations Institute (NIRI).
The boot camp drew investor and public relations professionals from all over the U.S. and from a wide range of industries, including entertainment and aerospace defense. With 12 participants with such varied backgrounds, this lent itself to a day full of enriched discussion and debate.
The session began with participants being asked to reflect on their learning objectives for the day, as well as their greatest concerns respective to their organizations’ crisis preparedness. From there, Helio Fred Garcia covered the essential principles of effective crisis response, as well as case studies that bring these principles to life, including the BP Deepwater Horizon disaster and United Airlines/Dr. Dao crisis. Adam went on to explain the significant connections between language and emotional response and led the group through an in-class exercise where they got to develop crisis response plans for their respective organizations. Holly finished up the day covering the importance of striking the appropriate tone in crisis communication, especially when dealing with social media-related crises.
The participants walked away with fresh perspectives on what a crisis actually is, a deeper understanding of the rigor essential to effective crisis response, and greater confidence in their abilities to plan for and respond effectively to crises. Logos Institute also shared at the end of the session many best practices tools and templates for participants to download for free on logosconsulting.net. The tools are systematizations of best practices that created by Logos Institute from years of academic study and real-world practices.
NIRI is the largest investor relations association in the world with more than 3,300 members worldwide; it is a professional association for corporate officers and investor relations consultants who are responsible for communication among corporate management, shareholders, securities analysts and other constituents within the financial community.
Logos Institute for Crisis Management and Executive Leadership stands at the intersection of scholarship and practice, providing both rigorous analysis and practical application of key crisis principles.