GUEST COLUMN: Twitter Outdid the Pollsters: Analysis by Logos, Brandwatch, and Bloomberg Politics

Polls, prediction models, and financial markets had her winning. But Twitter had Hillary Clinton losing the 2016 election to Donald Trump.

Analysis by Adam Tiouririne of Logos shows that Clinton and Trump’s online fortunes reflected their offline styles in the campaign. For Clinton, it was a steady march — although, on Twitter, in the wrong direction — while for Trump it was a volatile battle. A 200-day moving average of their daily positive and negative sentiment scores, based on exclusive data from Brandwatch, reveals a near-constant decline in sentiment toward Clinton.

For more, follow @Tiouririne on Twitter.