Logos Consulting Group is pleased to announce that it has authored a brief e-book on best practices in crisis communication for public relations professionals that was published by the media monitoring firm Critical Mention.
The e-book is part of Critical Mention’s series on Resources for Public Relations Professionals. Critical Mention has been a key resource for professional communicators since 2002, providing near real-time media monitoring across online, social media, radio and broadcast coverage to help professionals excel at what they do. Professional development has become part of Critical Mention’s mission.
Chris Cunniffe, Digital Marketing Director at Critical Mention notes, “We aim to provide relevant content to encourage career growth for our customers. Plus, we help them identify and measure their success—because their success is our success.”
The Primer on Crisis Communication for PR Professionals is an adaptation of the book The Agony of Decision: Mental Readiness and Leadership in a Crisis by Logos president Helio Fred Garcia.
Garcia said, “I applaud Critical Mention for its commitment to professional development of its customers. Logos is also committed to helping leaders in all fields plus those who advise them, including public relations professionals, to be more effective with their communication strategy. We welcome the opportunity to share our insights in this new forum.”
The primer is available for download free of charge here.
The Agony of Decision is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. It is written for leaders across sectors and at all levels of leadership, including those who advise those leaders, whether in public relations, law, or other business disciplines. The primer will support these leaders in three ways: 1) help them understand the dynamics of crises; 2) help them to make smart decisions in a timely way; 3) support the stewardship of reputation management, trust building, and the advancement of competitive advantage.
The Agony of Decision has been adopted in graduate level crisis courses in the NYU M.S, in Public Relations and Corporate Communication program and Executive MBA program, and is also being used in a number of other universities and at schools affiliated with the U.S. military. The book is the first installment of the Logos Institute Best Practices Series.
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