New York, NY (July 30, 2020) – Last week, the fourth edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication was released, providing much needed guidance for those charged with managing reputation in today’s environment.
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. This book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation. When the first edition was published in 2006 it was the first book to take on reputation management in a systematic way.
“In Reputation Management, my co-author John Doorley and I strive to educate our readers on how to bolster their organization’s reputation,” said Logos Consulting Group president and co-author, Helio Fred Garcia. “By combining core principles, expertise across disciplines, and real-life examples from the field, Reputation Management is an invaluable resource for those tasked with building, protecting, and managing reputation.”
The fourth edition of Reputation Management features refreshed chapters from previous editions, as well as new information vital for communication professionals today, such as social media management techniques and communication in the age of globalization. This edition also features contributions from 36 leaders in the field, including from The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.
This edition also features scholarship from several members of the Logos team. In addition to four refreshed chapters by Garcia, this edition also features a refreshed chapter on corporate responsibility by Anthony Ewing and a new sidebar on social media and crisis by Holly Helstrom. Logos Institute Press authors authors Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis also contributed a chapter on organizational communication.
Co-author John Doorley is the former head of corporate communications at Merck and is now an associate professor of strategic communication at Elon University. He created and taught the first undergraduate course in reputation management, at Rutgers University in 2003, and the first graduate course on reputation management, at New York University in 2007. He served as academic director of New York University M.S. in Public Relations and Corporate Communication for seven years.
Co-author Helio Fred Garcia is an adjunct professor of management in the New York University Stern School of Business Executive MBA program, and an adjunct associate professor of management and communication at New York University’s School of Professional Studies, M.S. in Public Relations and Corporate Communication. He is also an adjunct associate professor of professional development and leadership at Columbia University’s Fu Foundation School of Engineering and Applied Sciences.
The fourth edition of Reputation Management is available on Amazon here.