How To Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable, written by Logos Institute colleague Kristin Johnson and her co-author Shalon Roth, was named “22 Best New PR Books To Read In 2020” by Book Authority, the world’s leading site for nonfiction book recommendations.
How To Succeed in a PR Agency was published in January 2019 by Routledge and in the year since has gained awards and recognition in industry and academia. The book guides early to mid-career PR professionals through the day-to-day life of working in a public relations agency and outlines the skills required to excel and build a successful career in PR. The book includes industry insights from 17 PR professionals who represent a variety of PR agencies and client sectors and outline “real world” experiences in practice.
Kristin has integrated the book in her classroom instruction at NYU, where since 2014 she’s taught PR Consulting in the master’s degree program in public relations and corporate communication.
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