Entries by Yinnan Shen

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What It Means to Be An Asian Woman in The Workplace

And What Businesses Can To to Create An Inclusive Culture   I have an uncommon, un-American-looking name. Many people whom I’ve met in person multiple times in a professional setting have never remembered or addressed me by my name. People often mispronounce my name without trying to figure out the correct pronunciation, or just choose […]

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The Plague of Hate: What Now?

“You f*&#ing stupid Asian!” On a sunny afternoon in 2017, a man hurled this insult at me as I was crossing Sixth Avenue in midtown Manhattan, minding my own business. I didn’t take it seriously at the time. It was my second year living in the U.S., and I thought I just had an unlucky […]

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PRESS RELEASE: Global Crisis Advisor and President of Logos Consulting Group, Helio Fred Garcia, on Meat Processing Crisis

FOR IMMEDIATE RELEASE: Global Crisis Advisor and President of Logos Consulting Group, Helio Fred Garcia, on Meat Processing Crisis: “Corporate Negligence” NEW YORK (May 7, 2020) – “The meat processing crisis is an example of leaders knowingly putting their people at risk,” said Helio Fred Garcia, Global Crisis Advisor and President of Logos Consulting Group. “This […]

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Five Principles for Maintaining Trust When Making Unpopular Decisions in A Crisis

The COVID-19 pandemic has been a battle not only for lives, but also for hearts and minds. Companies must also survive the court of public opinion through effectively responding to and communicating about the crisis. There are five best practices that determine whether companies win or lose trust when implementing unfavorable actions in catastrophic situations.

PRESS RELEASE: The Chinese Edition of The Agony of Decision by Helio Fred Garcia Can Help Restore Trust in a Post-COVID-19 China

New York, NY (April 14th, 2020) – The Chinese language edition of The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia has been published by the Posts & Telecom Press, a leading publisher of business and non-fiction titles in China. The publisher has positioned the book as an essential tool for Chinese leaders in […]

PRESS RELEASE: New Book Details the Dangerous Effect of Trump’s Language

Author and leadership communication professor Helio Fred Garcia documents President Donald Trump’s increasingly dangerous rhetoric, from his campaign through the first 2 ½ years in office, and how some lone wolves were motivated by that rhetoric to commit violence, in his new book, WORDS ON FIRE: The Power of Incendiary Language and How to Confront It. Published by Radius Book Group, Words on Fire is scheduled for release on June 30, 2020.

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How To Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable Named Among Best PR Books to Read in 2020

How To Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable, written by Logos Institute colleague Kristin Johnson and her co-author Shalon Roth, was named “22 Best New PR Books To Read In 2020” by Book Authority, the world’s leading site for nonfiction book recommendations. How To Succeed in a […]

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Logos to host PRSA Master Class in Crisis Communication

Logos Consulting Group is pleased to announce that for the second consecutive year it will host a two-day immersive Master Class on best practices in Crisis Communication. The Master Class is sponsored by the Public Relations Society of America and will be held in Seattle, Washington on July 18 and 19 at the Bell Harbor International Conference Center.