The following is an excerpt of a guest column by Helio Fred Garcia published in the May 2022 issue of PRSA’s Strategies & Tactics. Effective crisis communication can help organizations maintain trust, inspire confidence, and build competitive advantage. The pandemic, the Great Resignation, political polarization in the United States and war in Europe have made […]
On Tuesday, February 15, 2022, Logos president Helio Fred Garcia’s interview on the PR Pace Podcast was released. PR Pace, hosted by Annie Pace Scranton of Pace Public Relations, breaks down each week the biggest news stories through a PR lens. In their conversation, Garcia discuss how to effectively in a crisis. Garcia describes the […]
On January 21, 2022, Helio Fred Garcia was featured in an article on Communication Intelligence about a recent webinar Garcia led for the Public Relations Society of America (PRSA). The webinar, titled “Maintaining and Restoring Trust in Times of Great Change,” focused on the drivers of trust and techniques to maintain and restore trust in […]
The following is a guest column by Helio Fred Garcia, originally published on CommPro.biz on January 3, 2022. This week marks the start of the third year of the COVID-19 pandemic in the United States. By the end of 2021 more than a half million Americans were catching COVID-19 every day. One in every six […]
The following is a guest column by Helio Fred Garcia, originally published on Forbes on October 19, 2021. In mid-September the United States passed a tragic milestone: one in every 500 Americans had died of Covid-19. By early October, it was one in every 469 Americans. And counting … For decades in my crisis management practice, […]
On Thursday, October 14, 2021, Logos president Helio Fred Garcia’s interview on the Pursuing Perfect Podcast was released. In this podcast, lifelong entrepreneur Marc Kashke interviews leaders on notions of perfection and how they discovered how to reach perfection in their work. In this episode, Garcia and Kashke discuss the power of communication, both to […]
On September 30, 2021, Logos advisor Katie Garcia was quoted in Platform Magazine on crisis communication in the age of social media. Platform Magazine is a student-run online public relations magazine based at The University of Alabama in Tuscaloosa. Garcia was interviewed by the magazine after she participated in a panel discussion at the university […]
NEW YORK (September 29, 2021) – On September 28, 2021, president of Logos Consulting Group Helio Fred Garcia was awarded the 2021 John W. Hill award for lifetime achievement by the New York Chapter of the Public Relations Society of America (PRSA-NY). The John W. Hill Award, PRSA-NY’s highest honor, recognizes professional achievement in the […]
This is an excerpt of a guest column by Helio Fred Garcia, originally published on Commpro.biz on September 21, 2021, in honor of International Day of Peace. Around the world, and here at home, ideologically-driven opportunists are very good at using communication in ways that lead to oppression, exclusion, and violence. Communicators of good will […]
On September 15, 2021, Logos president Helio Fred Garcia was interviewed by Michael Toebe at Communication Intelligence about what trustworthy leadership confidence looks like. In their interview, Garcia outlines the ways in which some leaders use confidence to mask something else about the leader. “As with any leadership attribute, confidence is a double-edged sword,” he […]