Books

Reputation Management:
The Key to Successful Public Relations and Corporate Communication
by John Doorley and Helio Fred Garcia

Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication.

ARTICLES

Effective Crisis Response

by Helio Fred Garcia
STRATEGY & LEADERSHIP
Vol 34, No. 1, 2006

Effective crisis response is a competitive advantage; ineffective crisis response causes a competitive disadvantage, and can even put an enterprise’s existence in jeopardy.

BEST PRACTICE GUIDES

LOGOS INSTITUTE Best Practice Guides help leaders of complex organizations – and those who communicate on their behalf – understand the dynamics of institutional behavior.

The Crisis Management Series focuses on ways that leaders can protect their organizations from harm, particularly self-inflicted harm, when things go wrong. Drawing on 25 years of helping leaders manage through and communicate in a crisis, the series offers both timely insignts and proven techniques.