by Helio Fred Garcia 평판 관리 : 성공적인 홍보 및 기업 커뮤니케이션의 열쇠 Logos Consulting Group is pleased to report that Reputation Management: The Key to Successful Public Relations and Corporate Communication, second edition, will be published in Korean in 2016. Reputation Management, second edition, is published by Routledge Taylor & Francis Group, a global […]
Friends, Late last month the Commandant of the United States Marine Corps sent a letter to all Marines laying out a philosophy of life-long learning as an essential part of being a Marine, and included the Commandant’s Professional Reading List. I’m delighted to announce that The Power of Communication: Skills to Build Trust, Inspire Loyalty, […]
“But technology improvements have created challenges as well. The proliferation of, and access to, communication tools like Twitter, YouTube, and Facebook, made even easier through mobile technology, means that the timeframe for getting information out to concerned publics is tighter than ever before. In addition, messages are likely to be shared more broadly and impacted […]
Matthew Morine, Pulpit Minister of the Castle Rock Church of Christ in Castle Rock, Colorado, posted a review of The Power of Communication today on his blog, Musings on Spiritual Matters. Highlights from the review include: “I was not too excited about reading this book. Sometimes books from a business culture do not translate well to the […]
The Communicator Blog featured excerpt from Fast Company on Winning Hearts and Minds. Read the full excerpt here.
Donna Bear from the Canadian Management Centre quoted Helio Fred Garcia on the topic of succession in a time of crisis. “Companies that are unprepared for a crisis can suffer a chain of events that have negative implications well beyond the initial event, suggests Helio Fred Garcia, executive director of the Logos Institute […]
Amazon Vine Hall-of-Fame Reviewer Harold McFarland called The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively “One of the best [books] on the subject of business communications” and awarded the book another five-star review. Excerpts: “This is one of the best books I have read on the subject of business communication. The principles […]