Displaying posts from the Reputation category

Introduction by Helio Fred Garcia: This is my fourth in a series of guest blogs featuring my recently-graduated capstone (thesis) advisees in New York University’s Master’s in Public Relations and Corporate Communication. (See my earlier posts, On Wall Street, Reputation, and Recovery: Guest Blog by Julia Sahin here; On Changing Narratives in Oil Conflict Regions: […]

Posted on: February 5, 2016
Posted by: Fred

by Iris Wenting Xue Eleven years ago, in the book The Game-Changer, Procter & Gamble CEO A.G. Lafley defined the First Moment of Truth as the moment when consumers are physically reaching for the product they intend to purchase. The concept was further developed, as the Second Moment of Truth and the Third Moment of […]

Posted on: January 19, 2016
Posted by: Logos

Ten years ago today Hurricane Katrina made landfall. The rest, as they say, is history. On the tenth anniversary of the flood, we have the opportunity to learn from the mistakes of that bungled response and to re-commit to the discipline of effective crisis response.
I monitored the hurricane and flood and then deployed to New Orleans in the second week as part of a corporate response to the disaster. I saw first hand the consequence of the government’s ineffective handling of the crisis.

Posted on: August 29, 2015
Posted by: Fred

by Anthony Ewing | Bio | Posts 8 Apr 2015 Mandatory human rights reporting is coming soon to a jurisdiction near you. Is your company ready? Large European companies need to review their human rights policies and the risks of human rights impacts linked to their operations over the next two years. The catalyst is a […]

Posted on: April 8, 2015
Posted by: Anthony

I’ve been in China for just over a month, the last two weeks of which were spent on book tour in connection with the publication of the Chinese edition of The Power of Communication. The concepts from the book and the best practices and principles applied by Logos Institute for Crisis Management and Executive Leadership have been very well received by both academic and business audiences here.

Posted on: March 16, 2015
Posted by: Fred

Every year I look for great moments in leadership and leadership communication. There was one unlikely moment in 2014 that in my view shows leadership in an unexpected light, one that offers both teachable moments and hope for leaders in any field.

Posted on: December 31, 2014
Posted by: Fred

The Accidental Admiral is my pick for the best leadership and leadership communication book of 2014.

Posted on: December 28, 2014
Posted by: Fred

Using the Niger Delta conflict as case study, Claudia Espinel analyzes oil companies, the government, and the community involved in the conflict.

Posted on: November 5, 2014
Posted by: Fred

Iris Wenting Xue took up the modeling challenge in her NYU capstone, developing 10 Cs that help leaders and their advisors to understand public apologies.

Posted on: October 15, 2014
Posted by: Fred

It will take months, perhaps years, of meeting stakeholders’ expectations to restore trust in the NFL and its commissioner. These four principles show how.

Posted on: September 15, 2014
Posted by: Adam

The Power of Communication

“The Power of Communication is an absolutely terrific book on how to communicate and lead in complex and shifting situations…a compelling guide for leaders in business and government settings alike.”

Amy C. Edmondson,

Novartis Professor of Leadership and Management, Harvard Business School, and author of Teaming: How Organizations Learn, Innovate ...more

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