Displaying posts from the Reputation category
It will take months, perhaps years, of meeting stakeholders’ expectations to restore trust in the NFL and its commissioner. These four principles show how.
For her capstone thesis, NYU Masters student Julia Sahin chose a challenging topic: Reputational Effects of Regulatory Action on Mega Banks.
Urgency makes sense when grappling with a safety defect, but not necessarily when facing a customer convenience issue. Conversely, cost becomes a challenge for a customer convenience issue, but not at all when grappling with a safety defect. Herein lies what may finally be an explanation to the otherwise incomprehensible behavior at General Motors
by Helio Fred Garcia Communication has power. But as with any powerful tool, if misused it can easily be dissipated or cause self-inflicted harm. The Harvard University Distinguished Service Professor, and former Dean of the Kennedy School of Government, Joseph Nye, defines power as the ability to get what you want. In his 2001 book […]
by Helio Fred Garcia About two years ago, just before the publication of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, I began teaching as a guest speaker in the Public Affairs Leadership Department at US Defense Information School (DINFOS) at Fort George G. Meade, Maryland. I am usually the […]
On the Wednesday after the mass shooting at Sandy Hook Elementary School in Newtown, CT, President Barack Obama called for changes in gun laws to prevent similar tragedies in the future. He said: “We may never know all the reasons why this tragedy happened. We do know that every day since more Americans have died […]
Friends, Late last month the Commandant of the United States Marine Corps sent a letter to all Marines laying out a philosophy of life-long learning as an essential part of being a Marine, and included the Commandant’s Professional Reading List. I’m delighted to announce that The Power of Communication: Skills to Build Trust, Inspire Loyalty, […]
Santiago One of the joys of launching a book is that you never know who will read it and where. The Power of Communication launched in May. The publisher, the FT Press imprint of Pearson, is global and the book got broad distribution. But because it was launched in the US in English, I focused […]
Even as America mourns and tries to make sense of Friday morning’s massacre in Aurora, Colorado, there are some lessons emerging on appropriate — and inappropriate — response to tragedy. Context Drives Meaning Context drives meaning. Words, actions, or events that are perfectly appropriate one day may be wildly inappropriate, distasteful, offensive, or even inaccurate […]
CommPro.biz excerpted Chapter 2 of the Power of Communication, focusing on the need to take audiences seriously: Will We See a Netflix Summer Sequel? How Brands Can Rebuild Trust and Inspire Loyalty Posted on May 21, 2012 in Crisis Communications, Public Relations By Helio Fred Garcia, Author, The Power of Communication: Skills to Build […]