Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on framing, managing meaning, and communicating effectively.  There were 75 people in the room and another 140 participating via live video hook-up.  (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a six-minute excerpt, on how words trigger worldviews and influence audiences.