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Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on strategy and strategic thinking.
There were 50 people in the auditorium where the workshop was conducted, and another 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video but who asked for anonymity.) Here's a three-and-a-half minute excerpt in which Fred frames the central discipline of strategic thinking.
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If you have questions or comments, please e-mail Fred at
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