Videos

View video excerpts of Logos Institute fellows teaching, guest lecturing, conducting workshops, and providing seminars on a range of communication topics.

Excerpt: Best Practices in Crisis Response, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on best practices in crisis response.

There were 100 people in the auditorium in which the workshop was conducted, and 140 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a seven-minute excerpt from the beginning of the workshop, where Fred describes how effective crisis response creates competitive advantage.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: Becoming Habitually Strategic, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on strategy and strategic thinking.

There were 50 people in the auditorium where the workshop was conducted, and another 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video but who asked for anonymity.) Here's a three-and-a-half minute excerpt in which Fred frames the central discipline of strategic thinking.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Excerpt: The Art of Giving Advice, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on the art of giving advice to non-communicators.

There were 200 people in the audience; 50 in the auditorium where the class was conducted; another 150 from around North America connected via video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a six-minute excerpt, from the end of the presentation, where Fred recaps what came before.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: Introduction to Ethics, Helio Fred Garcia

Helio Fred Garcia conducted a 90-minute workshop on ethics for the communication staff of a national financial services firm.

There were 30 people in the television studio, and about 180 from around North America connected via video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a five-minute excerpt, from the end of the presentation, where Fred recaps what came before.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: Coaching Executives to Communicate Effectively, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on how communicators can coach non-communicators to be effective engaging audiences.
There were 50 people in the auditorium in which the workshop was conducted, and 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a seven-minute excerpt where Fred describes how to get executives to overcome the impulse to say what's comfortable and to assume the burden of leadership to be effective.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: Writing For the Ear, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on the art of writing the spoken word, to be experienced orally (via a presentation, podcast, radio, television, etc.)
There were 200 people in the audience; 50 in the auditorium where the class was conducted; another 150 from around North America connected via video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a seven-minute excerpt, from the beginning of the presentation, where Fred frames the content and provides an overview. The balance of the presentation included specific speechmaking techniques, with 35 brief video excerpts of speakers demonstrating each technique.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: Controlling the Frame of Reference, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on framing, managing meaning, and communicating effectively. There were 75 people in the room and another 140 participating via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a six-minute excerpt, on how words trigger worldviews and influence audiences.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpt: The Anthropology of Journalism, Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on best practices on the anthropology of journalism: How journalists predictably behave when they cover newsmakers.
There were 50 people in the television studio in which the workshop was conducted, and 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a three-minute excerpt from the end of the workshop, where Fred summarizes how reporters approach their work.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Excerpts: How Do You Measure Public Relations? Helio Fred Garcia

Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on public relations measurement. There were 50 people in the room and another 150 participating via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)

Here is a three-minute excerpt, on the kinds of things one can measure.

Here is a three-minute excerpt on the things that are hard to measure.

If you have questions or comments, please e-mail Fred at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .