Logos Institute executive director Helio Fred Garcia, who has been on the NYU faculty since 1988, is a founding member of the MS in PR/CC faculty, and helped develop the curriculum with the program’s academic director John Doorley when the program was launched in 2005.  Doorley and Garcia co-authored Reputation Management: The Key to Successful Public Relations and Corporate Communication (Routledge, 2007)  The book tracks the curriculum of the NYU program.

Garcia has taught two courses in the program – Communication Ethics, Law, and Regulation, and Communication Strategy – a total of 10 times between 2006 and 2009. 

Logos Institute senior fellows Laurel Hart, Barbara Greene, and Anthony Ewing have each guest- lectured in the program.

In announcing the award, PR Week said, “New York University had lofty goals for its MS Degree program in PR and Corporate Communications. It sought to become the top graduate program in PR, have the best faculty, and elevate the practice of PR as a social science. With rigorous courses, practical experience, and 29 PR pros involved in the program, NYU is well on its way.” 

PR Week noted  that the program’s “academically rigorous coursework includes core classes on writing, history, and media relations; more in-depth concentration courses for the specific PR and corporate communications tracks; studies on law and ethics; and a Capstone program where students prepare a researched report on an issue in PR and communications.”

PR Week said, “The program stresses a practitioner-oriented curriculum and ethical behavior, working with students so they can gain a solid grasp of the key elements of the PR industry and, once professionally involved, work to elevate the ethical and professional standards of PR. ’The program is a key link to the PR industry,’ said one judge, while another called it ‘an example for others to follow.’
“ ’Awards, work, faculty, [and] practical experience make this a winner,’ said one judge.”

Logos Institute senior fellow Laurel Hart and fellow Oxana Trush are 2007 graduates of the program.  Laurel Hart was named the “Most Distinguished Graduate” of the class and received the MSL Outstanding Student Award.