Raleigh Mayer, Logos senior fellow, authored a chapter in the Before and During the Interview section, titled: "The Questions Never Matter: How to Prepare for an Interview as You Would a Presentation."

In this latest edition of PR News Media Training Guidebook, top media trainers and PR professionals offer a smorgasbord of tips and best practices designed to hone media skills and make  C-suite executives media-ready and armed with pithy sound bites. From pitching the media and identifying a spokesperson to handling an interview and building relationships with journalists, the Guidebook provides a wealth of information for mastering the nuances of media relations.