December 31, 2011

Logos Institute for Crisis Management and Executive Leadership executive director Helio Fred Garcia was quoted in the Wall Street Journal's December 31, 2011/January 1, 2012 issue on Verizon's reversal on its plan to charge customers $2.00 for the privilege of paying their bills online or by phone.· Link to online article.

October 21, 2011

Logos Institute was quoted extensively in The Public Relations Strategist, a publication of the Public Relations Society of America. 

The article is by Susan Balcom Walton, APR, Associate Professor of Communication at Brigham Young University and a seasoned corporate communication advisor.

The article focuses on the tendency of executives to not take advice from communicators seriously, and ways to avoid or overcome the self-marginalization that many communicators often commit.
View as PDF.

Teaching Business and Human Rights: Challenges and Opportunities

October 19,  2011

In 1994, I stumbled upon a business course, “Transnational Business and International Human Rights,” that highlighted the relevance of international human rights standards for business managers. It was an eye-opening subject for a human rights-oriented law student with no business background. We discussed labor rights violations in global supply chains and early corporate policies in response to stakeholder human rights concerns over government violations like Apartheid and the crackdown in Tiananmen Square. more...

Reputation Mismanagement
The Year's Biggest Corporate Blunders
Elaine Wong, 11.15.10, 6:00 PM ET

Corporate reputation is very fragile. What takes years to build can be ruined overnight. Just ask BP, Toyota or Goldman Sachs.

This year some of the nation's biggest companies and corporate brands faced disasters, privacy breaches and product recalls that underscore the fragility of corporate reputation and consumer trust in big companies.

November 15, 2010

Helio Fred Garcia is quoted in The Agenda, a Financial Times newsletter on corporate governance.  PDF

November, 2010 - LOGOS Consulting Group is pleased to announce the publication of the second edition of Reputation Management: the Key to Successful Public Relations and Corporate Communication, by John Doorley and Helio Fred Garcia (Routledge, 2010).

Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.

Honorees are Rachel Maddow and Rev. Dr. Joan Brown Campbell