Segment 1: Every crisis is a business problem before it is a communication problem
"Every crisis is a business problem before it is a communication problem. And you can't communicate your way out of the business problem." H.F. Garcia
Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on best practices in crisis communications. There were 100 people in the room and another 150 participating via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)
Segment 2: Response, Not Severity, Determines Harm
Most of the damage to reputation is put in place in the earliest moments of the crisis. Take control of these early moments." H.F. Garcia
If you have questions or comments, please e-mail Fred at
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Helio Fred Garcia conducted a 90-minute workshop for the communication staff of a national financial services firm on Advanced Crisis Management, with an emphasis on rumor control.
There were 50 people in the television studio in which the workshop was conducted, and 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)
Here is a three-minute excerpt where Fred describes the relationship between uncertainty, anxiety, and rumors.
If you have questions or comments, please e-mail Fred at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Helio Fred Garcia conducted a 90-minute workshop for the communication staff of a national financial services firm on Advanced Crisis Management, with an emphasis on rumor control.
There were 50 people in the television studio in which the workshop was conducted, and 150 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)
Here is a three-minute excerpt from the introduction, where Fred describes how getting people to stop talking about you often requires your talking first.
If you have questions or comments, please e-mail Fred at
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Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on best practices in crisis response.
There were 100 people in the auditorium in which the workshop was conducted, and 140 who participated via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)
Here is a seven-minute excerpt from the beginning of the workshop, where Fred describes how effective crisis response creates competitive advantage.
If you have questions or comments, please e-mail Fred at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Crisis Management
